DESIGN
CRAFT
AND soul.
Art direction, visual design and brand imagery — crafted visual systems with a clear identity. Melbourne · Remote.
Reel
AI campaign
A short selection of AI-directed campaign visuals, motion studies and atmospheric content made for events, brands and digital platforms — 2025–2026.
Includes botanical campaign visuals, festival event content, motion curation and generative visual systems.
Campaign worlds
made to move.
A short entry point into the main visual systems: generative botanical campaigns, festival atmospheres, hybrid event concepts and spatial foundations. Each project links through to the full breakdown.
Botanical
families
Generative botanical system built from distinct families of light, texture, species and motion.
Sophie /
Ogus Park
Visual identity and spatial design built around atmosphere, nature and event communication.
View project
PULSE
A visual transformation from combat spectacle to electronic nightlife: light, scale and audience energy.
View project
Spatial /
3D foundation
A spatial foundation that informs composition, light, depth and the constructed-world feeling behind the AI work.
View indexHow the work
is made
A complete creative process from brief to final delivery — built for fast iteration, brand fit and scalable content, with visual judgement at every step.
Direction
From brief to concept — mood, intent and references. The world is defined before anything is generated.
Visual development
Structured iteration and consistent art direction — a visual language that's easy to review, compare and approve.
Curation
Editing for quality and brief fit. Creative judgement decides what stays, what's refined and what's rejected.
Motion
Video with cinematic timing and atmosphere — controlled, intentional pieces built to sit inside the campaign system.
Delivery
Production-ready assets across formats — a scalable content pack, packaged for rollout.
What I bring
to a team
Built for creative teams that need distinctive visual ideas, fast iteration and campaign-ready GenAI production.
Conceptual direction and visual strategy for GenAI campaigns — building a coherent visual world from brief to delivery. Directing the work, not just prompting it.
High-quality GenAI image and video work using current tools — with the aesthetic control to make outputs feel crafted, not templated.
Scalable visual identities built for multi-channel rollout — consistent, modular and able to grow across a campaign's lifecycle.
AI video and motion curation for event screens, social formats and brand content — atmospheric, deliberate, and never templated.
Visual systems designed for live experience — large-format screens, spatial environments, event identity and the specific demands of crowd-scale viewing.
Creative content built for social from the start — native formats, motion-led thinking and the visual language of contemporary digital audiences.
Visual direction
with spatial depth.
I'm Ben Galvez — a Melbourne-based AI Creative and Visual Designer with a background in 3D and spatial design.
My focus is generative visuals, motion and campaign content that feel art-directed, atmospheric and ready for real creative teams.
Let's work
together.
Open to collaborations, freelance commissions and Creative AI roles — working with brands, events, digital studios and teams building distinctive visual content.