Sistema
de campaña
Visión general
Sistema visual botánico generativo desarrollado para campañas de marca y festivales — del concepto a la curación de movimiento y la entrega de piezas para redes.
Realismo botánico, texturas macro táctiles y movimiento orgánico controlado se combinan en una identidad de campaña propia. Cada visual funciona dentro de un sistema coherente — pensado para pantallas de evento, difusión en redes, campañas digitales y contenido de marca.
Familias botánicas
Each botanical family is a distinct aesthetic direction — a controlled visual language of light, texture, species and atmosphere. The sequence moves from Heat & Latex into Sun & Pollen before opening into more aquatic and intimate systems.
A warm botanical direction where vivid orange petals are coated by a glossy black material. The surface acts like a trace of the night — marking the flower, deepening its texture and shifting it from natural softness into something more tactile, synthetic and seductive.
A warm botanical direction built around golden light, pollen texture and the familiar presence of the sunflower. This world takes a common sunlit flower — close to the visual memory of southern Spain — and elevates it into something premium, tactile and quietly sensory.
A tactile botanical direction shaped by bubble-like forms, twisting structures and fine filament detail. Rather than depicting water literally, this world creates an aquatic sensation through surface, depth and texture — balancing organic realism with a restrained alien quality.
A softer botanical direction built around pink tones, opening forms and textures that feel close to skin. This world uses the sensual ambiguity of floral anatomy as a suggestive visual language — intimate, tactile and quietly charged — creating anticipation through visual ASMR.
Clips de movimiento
seleccionados
AI video outputs generated at volume, then curated for cinematic timing, atmospheric coherence and brand fit. Loopable event screen content and social-first motion assets — controlled, intentional, never generically AI.
Campaign stills, motion assets
and social formats.
Final deliverables included high-resolution campaign stills, looping motion clips, portrait and landscape social formats, and event screen content — each optimised for its specific context within the campaign system.
Selected visuals from this series are being used as part of Sophie / Ogus Park's social campaign rollout.
Where this visual system lives.
The botanical visual system was built for multi-channel campaign deployment: festival event screens and wayfinding, social campaign rollout, brand digital placements, editorial and press imagery, and branded content partnerships.
The system is modular and scalable — new assets can be generated within the established aesthetic direction, allowing the campaign identity to extend across touchpoints without losing coherence.
- →Festival event screens & wayfinding
- →Social campaign rollout (9:16, 1:1, 16:9)
- →Brand digital & OOH placements
- →Editorial & press imagery
- →Sophie / Ogus Park social campaign rollout