Case study overview
System
campaign
Overview
Festival campaign
Generative visual system
Motion curation
Social assets
Generative botanical visual system developed for brand and festival campaigns — from concept to motion curation and social asset delivery.
Botanical realism, tactile macro textures and controlled organic motion combine into a distinct campaign identity. Every visual works inside a coherent system — built for event screens, social rollout, digital campaigns and brand content.
At a glance
Role
AI creative · Art direction · Motion curation
Outputs
Campaign stills, AI video clips, social assets, event visuals
Formats
9:16 / 1:1 / 16:9
Use
Festival campaign, social rollout, digital content, event screens
Focus
Premium botanical realism, tactile macro detail, controlled AI motion, visual ASMR
Visual worlds
Botanical families
Each botanical family is a distinct aesthetic direction — a controlled visual language of light, texture, species and atmosphere. The sequence moves from Heat & Latex into Sun & Pollen before opening into more aquatic and intimate systems.
Visual world
01 / 04
HEAT & LATEX
A warm botanical direction where vivid orange petals are coated by a glossy black material. The surface acts like a trace of the night — marking the flower, deepening its texture and shifting it from natural softness into something more tactile, synthetic and seductive.
Visual world
02 / 04
SUN & POLLEN
A warm botanical direction built around golden light, pollen texture and the familiar presence of the sunflower. This world takes a common sunlit flower — close to the visual memory of southern Spain — and elevates it into something premium, tactile and quietly sensory.
Visual world
03 / 04
BUBBLES & FILAMENTS
A tactile botanical direction shaped by bubble-like forms, twisting structures and fine filament detail. Rather than depicting water literally, this world creates an aquatic sensation through surface, depth and texture — balancing organic realism with a restrained alien quality.
Visual world
04 / 04
PINK & INTIMATE
A softer botanical direction built around pink tones, opening forms and textures that feel close to skin. This world uses the sensual ambiguity of floral anatomy as a suggestive visual language — intimate, tactile and quietly charged — creating anticipation through visual ASMR.
Motion curation
Motion clips
selected
AI video outputs generated at volume, then curated for cinematic timing, atmospheric coherence and brand fit. Loopable event screen content and social-first motion assets — controlled, intentional, never generically AI.
9:16
Flamenca Bloom
Botanical motion / Social format
9:16
Orchid Opening
Tactile detail / Atmospheric
9:16
Luminous Organism
Bioluminescent motion / Campaign loop
Campaign Rollout / Published In Feed
Campaign rollout published on Ogus Park's feed.
Five reels from the botanical family, published on Ogus Park's real feed — proof that the generative visual system was used as campaign content, not just AI art exploration. Press play to watch each reel or open the original post on Instagram.
Outputs & Commercial application
Campaign stills, motion assets
and social formats.
Final deliverables included high-resolution campaign stills, looping motion clips, portrait and landscape social formats, and event screen content — each optimised for its specific context within the campaign system.
Selected visuals from this series are being used as part of Sophie / Ogus Park's social campaign rollout.
Commercial application
Where this visual system lives.
The botanical visual system was built for multi-channel campaign deployment: festival event screens and wayfinding, social campaign rollout, brand digital placements, editorial and press imagery, and branded content partnerships.
The system is modular and scalable — new assets can be generated within the established aesthetic direction, allowing the campaign identity to extend across touchpoints without losing coherence.
Applications
- →Festival event screens & wayfinding
- →Social campaign rollout (9:16, 1:1, 16:9)
- →Brand digital & OOH placements
- →Editorial & press imagery
- →Sophie / Ogus Park social campaign rollout